Download E-books Unternehmenskommunikation durch Business TV: Strategien — Technikkonzepte — Praxisbeispiele PDF

By Wolfgang Jäger (auth.), Wolfgang Jäger (eds.)

Dr. Wolfgang Jäger ist Professor für BWL im Fachbereich Medienwirtschaft an der Fachhochschule Wiesbaden, Experte für company television und häufiger Referent zu Medien- und Personalthemen. Die Autoren sind vor allem Praktiker (aus Unternehmen wie n-tv, CLT-Ufa, Deutsche Telekom, Daimler, Gerling, BASF, Deutsche Bank).

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